Jump in the water's fine. On second thougth maybe not.

In this recent post from EngadgetHD..

"sales of BD players -- Sony's PlayStation 3 notwithstanding -- sunk a staggering 40-percent from January to February in the US. Furthermore, sales only grew 2-percent from February to March."

Then ABI Research's piles on with this take...

" It will be 12 to 18 months before this market kicks into gear. Consumer electronics manufacturers need to introduce full-featured players and then get prices down to the $200 level. Until then, non-HDTV owners will certainly favor standard definition DVD players. A depressed economy in the United States could also lead HDTV and prospective HDTV owners to opt for upconverting standard players as they delay buying higher-ticket CE items. In addition, Blu-ray packaged media comes at a heavy premium over standard DVDs, although studios have brought prices down to the low $20-range for some titles."

So if we will have to wait until after Christmas 2008 for a Blu-ray player under $200 bucks, and that old DVD player works fine, Blu-ray may be left on the store shelves for many consumers.